Inno Luxury Summit 2010 sponsored by AIMS International China

The inaugural Inno-Luxury Summit was recently held in Shanghai, attracting dozens of industry leaders

Following its launch in 2005, the China Decision Makers Consultancy (CDMC) has been organizing a platform for luxury elites to exchange ideas in the form of the China Luxury Summit. After the 5th annual China Luxury Summit, held earlier this year in Macau, CDMC partnered with the Commercial Commission of Shanghai Jing’an District Government and 21st Century Business Herald to organize the inaugural Inno-Luxury Summit.

Held last weekend at the Four Seasons Hotel in Shanghai, the Inno-Luxury Summit focused primarily on recent progress and innovation in the global luxury industry.

With the emergence of new technologies in the industry, a stronger emphasis has been placed placed on luxury design and creativity, brand communication, online retailing and digital marketing.

The Inno-Luxury Summit, for which Jing Daily was a media partner, attracted over 300 industry figures and focused on issues such as best practices for building a long-standing luxury brand in an emerging market; developing tailor-made marketing and retailing strategies; the importance of second or third tier cities in China for luxury consumption; the contradiction between brand exclusivity and localization; as well as trends such as “fast fashion” or luxury e-commerce.

Speakers included executives from Porsche, Ferrari, Bally, Montblanc, luxury yacht maker Sunseeker, Swarvoski Elements, and KPMG. Among the representatives from luxury brands and consulting companies was Victoria Lu, the creative director of the Today Art Museum. Lu highlighted recent trends in the luxury and art worlds and spoke about the integration of luxury with the economy, culture, and lifestyle of Shanghai.

Over the course of the two-day summit, attendees were treated to a product showcase, luxury jewelry exhibition, award ceremony and elite banquet. As China’s significance in the luxury market continues to grow, we should see even more industry luminaries taking part in events such as the Inno-Luxury Summit. The inaugural Summit served as a valuable platform for discussion on luxury innovation, marking another important step in the development of the industry.

AIMS International China was presented as follows:

Company Profile / Retail & Luxury Introduction

With leadership in the Luxury & Retail sector moving from country specific to global markets; pushing retail, fashion & luxury brands to look for talent beyond their borders, AIMS has been at the forefront of conducting global, multi-country, and local searches. Our experience across all five continents has allowed us to build an extensive network with a diversified talent pool going beyond borders and cultures. With more than 400 consultants in 100 offices in 80 countries, enabling us to search locally and truly globally.

We believe we should be creative in our search, not by targeting direct competitors, but by understanding the brand, the client’s target group, company culture, lifestyle philosophy, etc; then look for outstanding professionals who combine a unique mix of consumer knowledge, business leadership and managerial skills in non-traditional channels that can be attracted by great growth opportunities and new challenges.

AIMS industry specialists have years of experience which allows us to understand the dynamics and trends providing clients with clear insights into this competitive market. Our consultants are active in the following sector segments:

  • Fashion/Luxury
  • Jewelery/watches
  • Lifestyle
  • Multichannel Retail
  • Specialty Retail
  • Private equity